Yes, social media can become all consuming, but it’s been an easy and effective way for us to keep up with what is going on in our client’s worlds.
The difficult part is finding everyone.
- Who is on Twitter?
- Who updates their company Facebook pages consistently?
- Who is posting their latest news on their Linkedin feed?
The more we know about you, the more effective we are as a vendor. Reading industry white papers and following trends is important when it comes to market research; but, keeping tabs on who is succeeding, which companies are growing, and which are being bought helps us do our job better.
The more we know, the better.