8 Video Stats You Need to Know

The world of marketing is constantly changing. Here are some stats to keep in mind as you develop your plan for success:

  • 70% of B2B content marketers use videos
  • About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online videoB2B, Business to Business, markting
  • 72 Hours Of Video Are Uploaded To YouTube Every Minute
  • 2/3 of the world’s mobile data traffic will be video by 2016
  • Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines.
  • Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies
  • 1.8 million words: That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
  • 32.2 videos is the average number of #Videos on average an Internet user is exposed to in a month

Sources: Forrester, Cisco, TopRankBlog, DigitalSherpa, MarketingSherpa, Eloqua