What Social Media Platforms are Best for Business

When it comes to being present and engaged on social media it can feel overwhelming at times for B2B and B2C businesses to know where they should focus their efforts and attention. There may be a need to have a presence across all channels, but if your target audience isn’t there or you don’t have the resources to effectively manage multiple channels then you are wasting valuable time by not focusing your efforts where your users are actively engaged.

Whether you are feeling the pinch of being stretched thin across social media or just starting out with social media marketing this infographic from Quick Sprout does a great job of drilling down where your business should be in the social media landscape. Check it out and make sure you are maximizing the effectiveness of social media by providing an engaging experience for your audience on the appropriate channels.