Build a Winning Video Marketing Strategy

Brands have been increasingly flocking to video marketing for its efficiency and effectiveness in engaging audiences and driving desired actions. But, even the most awesome video content will only be as effective as the marketing strategy behind it. That’s why today we are highlighting an oldie but a goodie, this SlideShare from MozCon 2013 finds Phil Nottingham giving us the goods on how to create a winning video marketing strategy.

We know it’s a bit lengthy, but by the end of the presentation you will know everything you need to build a winning video marketing strategy from brainstorming to your video’s launch. Whether you’re brand new to using video to support your marketing initiatives or you’ve been using it for years this SlideShare is a must see!