We have all heard the old saying ” A picture is worth a 1,000 words” and now more than ever in terms of content marketing does that statement ring true. People are turning their attention away from heavy blocks of text in favor of more engaging forms of content. As content marketing continues to grow in the importance it plays in a customers journey, how brands tell their stories visually will only become more vital. But, let me spare you the roughly 850 additional words on the vital importance of visual content and get right to the awesome visual!
This infographic from the team at OneSpot does a great job of detailing the benefits of using visuals to tell brand stories, but we especially love the statistics they chose to highlight the extreme effectiveness of video content. Check it out and learn why our brains crave engaging visual content!