The Extreme Effectiveness of Email Marketing

If you’re in marketing or work closely with them, then you know that we can debate all day and even sometimes battle over which marketing medium is the best. Well, today is kind of one of those days because this infographic looks at 5 areas to see whether email or social media marketing performs better for your money.

In the infographic below you will see that email marketing far outperforms social media in terms of ROI, but don’t let that lead you to believe that email is far superior. A smart marketer will see the benefits of both mediums and use them to the benefit of their marketing initiatives.

Email Marketing Vs. Social Media, infographic