Twitter can be intimidating for businesses that rarely engage with social media. Today’s infographic from Yell, shows the need to reach out to the 100,000,000 consumers using the service. As a start, one must acknowledge Twitter’s need for visuals and brevity. Tweets with images received 150% more retweets than tweets without images. But, the 140 character limit runs the risk of undermining a message to an audience.
To solve this issue, a business must use the 140 characters, images and backlinks to control the narrative flow. These opportunities to post allow a business to engage with customers and help build reputation that can influence the business’s main site SEO. The promise of an ever-expanding network and direct influence with consumers is enough to entice any business to tweet your customers. Customers having the chance to further advocate your brand is worth its weight in social media gold.