No matter where we live in the world, we want the products and services we use to feel familiar and relatable—as if they were made by someone who set out to solve a specific problem just for us. For global companies, one important way to achieve this element of marketing is with thoughtful demo video localization efforts.
The benefits of localization are clear and intuitive. According to Common Sense Advisory, 75% of consumers are more likely to purchase a product if the information and marketing materials are in their native language. This familiarity extends beyond merely language translation—the best localization will take other cultural specifics into account too.
Extending Your Video’s Reach with Custom Localization
For years, we’ve worked side-by-side with large, multinational corporations who need to localize their explainer and demo videos. We’re adept at working with variable budgets and time constraints when reaching multiple audiences around the world. One way we do this is to offer flexible localization options so our clients get the most out of the process.
- Full (country-specific voiceover, on-screen text, and product screens)
- Partial (either country-specific product screens only or voiceover only)
- Light (Country-specific on-screen text and/or captions)
Levels of localization can vary from a country-specific voiceover to translated on-screen captions to language-specific demo screens that reflect your localized product. Regardless of the level of localization you’re looking for, we’ll work closely with you to help you get the most reach and impact out of your demo videos.
In-Country Professional Voice Talent Is Key
One of the most critical components of effective localization is to localize beyond simply translation. We utilize a network of highly vetted professional voice talent from across the globe in order to provide country-specific voiceovers for a truly localized product.
It’s also important to nail the translation. Whether we’re translating the voiceover script, on-screen text, closed captions, or all three, we utilize a detailed translation matrix for an effective, accurate process.
Finally, we’re cognizant of how important it is to maintain cultural sensitivity when localizing a video for new markets. We seek in-country reviews and feedback to ensure each version of your video hits the mark for its designated audience.
A Streamlined Demo Video Localization Process for Bottom Lines
You might be looking to create a single localized video or aiming to connect with a dozen audiences. Either way, we understand the budgetary strain that localization efforts can add to a demo video marketing campaign. Consequently, we value the importance of effectively creating these new demos and the reach this gives a product or service.
We’ve taken years to perfect and streamline our process for demo video localization. Our process is tight and well-defined, and we keep our margins lean. As a result, this allows our clients to reach the right customers in an effective, results-oriented way. Our team is always looking for new efficiencies that keep costs down without sacrificing quality or best-practice.
Interested in demo video localization for your offering? Let’s set up a time to discuss how our team can help you reach an audience anywhere in the world. Get in touch.