Technology has made it easier than ever to interact with a client or prospect even when they’re half a world away, but no amount of video conferencing capabilities can truly replace the value of a live face-to-face meeting. For this reason, trade shows remain one of the best ways to connect with your market. 

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Video is getting a lot of buzz right now, with many naming it the future of content marketing. We say that future is already here. …

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Every business needs a video marketing plan. But, what does a business do once they’ve accepted they need video? First, they place a video on their website’s landing page. Landing pages with videos have up to 800% more conversions than landing pages without video. Next, all e-mail marketing must include video as an introductory measure. This …

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B2B video marketing can do amazing things for your business. 78% of buyers need to find information for their business challenge. These B2B marketers are already informed, it’s just that they don’t know what options await them. 84% of these B2B marketers prefer word of mouth, but the vast majority will turn to web search for expedite their search. …

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The day has come. You are your company’s best marketer, but you need to justify having a video marketing strategy to the executive influencers in your organization. Videos increase a consumer’s understanding of your product/service by 74%. That same consumer is exposed to 32 videos per month. If that number doesn’t impress your corporate influencers, …

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