Video is getting a lot of buzz right now, with many naming it the future of content marketing. We say that future is already here. After …

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Every business needs a video marketing plan. But, what does a business do once they’ve accepted they need video? First, they place a video on their website’s landing page. Landing pages with videos have up to 800% more conversions than landing pages without video. Next, all e-mail marketing must include video as an introductory measure. This …

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B2B video marketing can do amazing things for your business. 78% of buyers need to find information for their business challenge. These B2B marketers are already informed, it’s just that they don’t know what options await them. 84% of these B2B marketers prefer word of mouth, but the vast majority will turn to web search for expedite their search. …

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The day has come. You are your company’s best marketer, but you need to justify having a video marketing strategy to the executive influencers in your organization. Videos increase a consumer’s understanding of your product/service by 74%. That same consumer is exposed to 32 videos per month. If that number doesn’t impress your corporate influencers, …

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Building a brand in today’s market takes a lot of talent and tools. Video marketing has eased the path for many successful brands. 100 million internet users watch online video daily. By 2017, online video content will make up 70% of all internet traffic. Senior executives as well as most online consumers are showing a preference for short explanatory …

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