Localization

No matter where we live in the world, we want the products and services we use to feel familiar and relatable—as if they were made by someone who set out to solve a specific problem just for us. For global companies, one important way to achieve this element of marketing is with thoughtful demo video localization …

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Has your brand recently decided to expand into an international market? While the thought of taking a brand global is certainly daunting it also presents a tremendous opportunity. Especially, when considering that 96% of the world’s consumers live outside the United States. But, what exactly goes into an international marketing strategy? …

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