Marketing

A business marketing plan has many tools to use in its utility belt. The path to ideal video marketing begins with establishing a voice for your brand. Your story begins with great visuals that can pop on your business’s landing page. 88% of visitors stay longer on a site with prominent video displayed. From there, video marketing succeeds …

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Social media and video can drastically improve a business’s marketing plan. After all, video is shared 1200% more times than links and text combined. This does have its downsides, as social media engagement is decreasing everywhere but at Facebook. But, a marketer just has to look at what Facebook is doing to keep engagement high. Starting …

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Mobile video is helping the world of e-commerce to hit record numbers. E-commerce is steadily driven by online videos engaging potential consumers with active presentations of desired products and services. Online video is about 75% of all mobile traffic and mobile view rates are highest on Apple devices. Tablets have a higher engagement rate than …

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80% of all consumers watch online video ads. That means your business is competing in a vast landscape where awareness is your greatest commodity. Creating videos that invite your audience to view product demonstrations and observe testimonials is a start. However, a business must plan on making videos a personal part of their marketing strategy. …

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40% of tech purchasers begin their process by watching videos. From there, the purchasers working with their business needs moves into recommendations and evaluations. 82% of purchasers find it hard to find qualified information on major purchases. These same purchasers find that only 25% of vendors have the means to answer their needs. What’s …

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