Marketing

Social media and video can drastically improve a business’s marketing plan. After all, video is shared 1200% more times than links and text combined. This does have its downsides, as social media engagement is decreasing everywhere but at Facebook. But, a marketer just has to look at what Facebook is doing to keep engagement high. Starting …

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Mobile video is helping the world of e-commerce to hit record numbers. E-commerce is steadily driven by online videos engaging potential consumers with active presentations of desired products and services. Online video is about 75% of all mobile traffic and mobile view rates are highest on Apple devices. Tablets have a higher engagement rate than …

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80% of all consumers watch online video ads. That means your business is competing in a vast landscape where awareness is your greatest commodity. Creating videos that invite your audience to view product demonstrations and observe testimonials is a start. However, a business must plan on making videos a personal part of their marketing strategy. …

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40% of tech purchasers begin their process by watching videos. From there, the purchasers working with their business needs moves into recommendations and evaluations. 82% of purchasers find it hard to find qualified information on major purchases. These same purchasers find that only 25% of vendors have the means to answer their needs. What’s …

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Mobile video goes hand-in-hand with modern marketing. However, mobile ad spending accounts for 49% of digital ad spending, which is only slightly behind the trends of how people are using their devices. Why aren’t marketers acting with greater urgency to close that gap? After all, 50 million U.S. consumers watch video on their mobile devices. …

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