Demo Video Blog

After spending more than two decades working with clients on evolving explainer and demo video needs, one thing that we see often is confusion around when it makes sense to use unique, brand-specific stock video for marketing materials. A pervasive idea in the marketing space is that stock content should be avoided, …

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When you’re creating a product demo video that’s meant to win hearts (and sales), it can be easy to go overboard. Data and details may seem too important to leave out, but at this stage—brief is often better. Don’t lose sight of the primary goals when …

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After months or sometimes even years of buzz around a new product, a live demo can be the clincher for gaining public buy-in or consumer interest. Here’s the big moment; finally you’re ready to provide something tangible for your audience. This is especially true if your demo offers some kind of wow factor (and, …

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A New Addition to Our Top Live Demo Fails The post below is one of the most popular posts in company history. Autodemo started making demo videos in 1998 because sometimes live demos don’t go as planned. Last night, Tesla’s long-awaited Cyber Truck demo went very badly, so we decided it definitely has a place in …

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The best demo videos share the salient points of a solution’s function and benefits while creating a compelling user experience. To get the best results, demo videos should be clear, focused, and engaging. Typically, we see demo videos work best as a sales …

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