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Healthcare in the United States is more complex than ever before. The mountain of data available at a provider’s fingertips is understandably intimidating. One challenge is collecting, connecting, and deciphering all of this data and making it available to professionals who can use it. Another challenge is educating those providers on the tools …

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Finding Reasons WhyFinding reasons to stay in front of your prospects is paramount to building brand awareness. However, it’s a fine line between educating and haranguing. You need a good reason if you’re going to send your prospects an email once a week. As customers ourselves, we hate being inundated with a barrage of …

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Creating Engaging B2B video’s that work isn’t easy. Your video marketing campaign isn’t about creating a single video, posting it all over social media, and hoping to capture your target audience’s attention. It’s never that simple. And never a single video. Video marketing is both an art …

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It’s an exciting time to be involved in video marketing. The field is fluid, and we get to keep a finger on the pulse of the industry. It’s busy and fun, and it’s a learning experience, too. We’re always finding new and better ways to communicate and connect with prospects, including how to continue to leverage …

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Businesses everywhere are quickly discovering that Twitter is a very effective tool to help increase the reach of their marketing, while improving customer support and even sales. If you’re not on Twitter you probably have a lot questions like, how to go about building a following on Twitter, and it’s a great question. Don’t let the questions …

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