Video Marketing

As the end of year approaches, you’re likely wanting to gain more insights into the effectiveness of your video marketing programs. Google Analytics can help with some important video metrics. By using your free Google Analytics account, you can monitor how your videos get viewed across your site. With a little …

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The HIMSS Annual Conference & Exhibition is the healthcare industry’s largest IT educational program and exhibition center. For many of our clients, it’s the perfect venue to launch and promote new or enhanced solutions. We’re already working on explainer videos and demo videos for our clients who plan to exhibit at …

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Did you know it’s 50 times easier to get a video to rank on the first page of Google than a standard web page? Not only will using video on your website improve search engine ranking, it will attract interest in your solution and move buyers further down the path to purchase. …

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The folks at Vidyard have partnered with Demand Metric for a second time to offer a new, in-depth research report on how B2B marketers are using video and the state of video marketing overall. As video becomes more important among B2B marketers, this timely report provides key insights about video usage.

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When beginning a demo video project with a new client, we are often asked to provide advice about best practices and common mistakes that can hinder the production process.   

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