The Value of a Storyboard for Explainer Videos

We’ve spent years perfecting our explainer and demo video creation process to maximize efficiency. One key element of our successful process is our storyboard for explainer videos.

What’s a storyboard? Consider it a type of visual brainstorming that lays out each piece of your explainer video in a clear, organized way. By creating a storyboard to use as our video blueprint, we’ve also developed the perfect opportunity to ask for feedback and approval from stakeholders early on. This keeps things moving efficiently and prevents time and cost from ballooning.

Finding the Most Effective Way to Tell Your Story

With a demo video, the objective is fairly straightforward: We want to show the functional aspects of your product in a way that’s clear, informative, and engaging. As a result, our main objective is to walk viewers through the how-to of your software or service. With an explainer video, however, we’re really telling a story. There’s a strong narrative element that gives an overview of your product, highlights your company, or answers a specific question. This is why a storyboard for explainer videos is so important.

When we work on an explainer video, the creative concept is everything. Because this component is so critical, we kickoff each project with a capture session to discuss your brand, your video objectives, and the visual and conceptual language that will best articulate your most compelling story.

A Strong Storyboard Starts with the Right Questions

During our capture session, we ask questions and do a lot of listening. We want to know things like, What visuals do you like? What don’t you like? Do you want to use animated characters, or is an artistic approach more in line with your aesthetic? Are there other explainer videos out there that you really love? Or, equally as important, that you explicitly don’t love?

After this first phase of the process is complete, our Art Director develops a storyboard to meet your objectives. By implementing this key step, all stakeholders have an opportunity early on to see how the story will be told and offer feedback. In addition, we provide styleframes so there’s no question about colors or clarity when it comes to exemplifying your brand.

The Power of a Storyboard for Explainer Videos

We only move forward with the next steps in our production process once we have everyone’s buy-in. This ensures we’re all on the same page, and our clients feel heard. We want a process that’s efficient and empowering, so the end result is a video that perfectly represents your brand and your offering.

Here’s what a good storyboard should do:

  • Clearly outline the visual flow.
  • Explain the transition between scenes.
  • Gain broad conceptual approval.

Whether we’re sketching out stick figures by hand or developing concepts using detailed vector illustrations, the storyboard is a critical review milestone that reduces production mistakes and helps eliminate the need for unnecessary rework. This aids us in keeping costs down and enables us to have a tighter production timeline.

Over the last two decades, we’ve seen firsthand how a transparent creative process gets the best results. From building a tight storyboard to nailing every detail of a company’s brand, we work closely with our clients to produce explainer videos that will resonate with the right audience and truly stand out.

We’ve spent years perfecting our video creation process. Ready to see for yourself what the Autodemo experience is like? If you have an explainer or demo video project in mind, get in touch with our team.