Software

A software launch for a new B2B solution or version release is a big deal. Depending on the magnitude of the launch, it can make your next two quarters – or completely derail the future of your company.

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Video is the perfect content format for beginning sales conversations about business software solutions. Software explainer and demo videos are engaging, powerful, and viewers remember what they learn. In fact, research shows that customers are about five times as likely to retain information they see in a video when compared to …

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An excellent product demo video that successfully shows off the strength of your solution can function as a key touchpoint in your funnel. In fact, the most successful product demo videos should be able to stand on their own when it comes to hooking a prospect and getting them to take that vital next step toward conversion. 

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A demo is one of the most powerful marketing tools in your arsenal. When done well, a high-quality demo gives you an opportunity to tout new features, answer specific questions, …

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The best demo videos share the salient points of a solution’s function and benefits while creating a compelling user experience. To get the best results, demo videos should be clear, focused, and engaging. Typically, we see demo videos work best …

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