Leading a video project within your organization is all about communication. Your team looks to you to identify goals, gather feedback, and manage expectations for numerous people, each of whom has their own definition of “success.” And if you are working with a video production …

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After spending more than two decades working with clients on evolving explainer and demo video needs, one thing that we see often is confusion around when it makes sense to use unique, brand-specific stock video for marketing materials. A pervasive idea in the marketing space is that stock content should be avoided, …

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Animated marketing continues to be called out as a key engagement driver for brands, helping to accelerate …

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We love the challenge of creating successful video solutions tailored to specific situations or uses. When Fujifilm asked us for a voiceless video solution to highlight their suite of printers, we got to work using captions and music to showcase the versatility …

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