Video Marketing - Explainer and Demo Video Production - Page 2 of 7

When to Use Stock Video in Your Explainer and Demo Videos

By JC Stites on October 8, 2020 in Demo Videos, Video Marketing

After spending more than two decades working with clients on evolving explainer and demo video needs, one thing that we see often is confusion around when it makes sense to use unique, brand-specific stock video for marketing materials. A pervasive idea in the marketing space is that stock content should be avoided, …

How to Nail a Live Demo

By JC Stites on May 19, 2020 in Demo Videos, Software, Video Marketing

An excellent product demo video that successfully shows off the strength of your solution can function as a key touchpoint in your funnel. In fact, the most successful product demo videos should be able to stand on their own when it comes to hooking a prospect and getting them to take that vital next step toward conversion.

Coronavirus Cancelled Trade Shows Go Virtual

By JC Stites on March 10, 2020 in Tradeshows, Video Marketing

In recent weeks, novel coronavirus—and COVID-19, the respiratory disease it causes—has wreaked global havoc. Not only did the outbreak trigger

Video Animation Design Trends to Watch in 2020

By JC Stites on February 24, 2020 in Video Marketing

Animated marketing continues to be called out as a key engagement driver for brands, helping to accelerate …

Tesla Cyber Truck Sales “Pitch” Goes Terribly Wrong

By JC Stites on November 22, 2019 in Demo Videos, Tradeshows, Video Marketing

A New Addition to Our Top Live Demo Fails The post below is one of the most popular posts in company history. Autodemo started making demo videos in 1998 because sometimes live demos don’t go as planned. Last night, Tesla’s long-awaited Cyber Truck demo went very badly, so we decided it definitely has a place in …